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Nascar Fans Embrace Patriotic Brand Loyalty

by Nielsenwire at 05:20 AM, 07/03/2009

As the Big 3 American automakers attempt to change public perception, Nascar may be the best sponsorship vehicle.


Opinion: Online Video's Impact Remains Unclear

by Georg Szalai at 02:28 AM, 07/03/2009

Online video and its possible effects on entertainment, cable and telecoms has become a hot topic on Wall Street.


Unilever Launches Global Media Review

by Steve McClellan and David Gianatasio at 07:47 AM, 07/02/2009

Unilever today said it has launched a global review that encompasses almost all of its media business, including U.S. chores held by WPP Group's Mindshare. The client spent $640 million in the U.S. alone on ads last year.


Michael Phelps Set for Subway TV Ad Debut

by David Gianatasio at 05:33 AM, 07/02/2009

Michael Phelps is set to make his Subway TV ad debut in a new commercial from MMB.


TV's a More Effective Ad Medium Than Web

by Anthony Crupi at 04:43 AM, 07/02/2009

A new report suggests that TV presents a more effective ad environment than the Internet or mobile devices.


U.S. Hispanics Flock to Web

by eMarketer at 03:16 AM, 07/02/2009

The U.S. Hispanic Internet population is growing -- in numbers, broadband connections and time spent online, per eMarketer.


Trade Groups Craft Web Ad Guidelines

by Mike Shields at 22:46 PM, 07/01/2009

A consortium of trade groups has unveiled a set of self-regulatory principles for behavioral targeting.


Microsoft Confirms Office Shift to JWT

by Noreen O'Leary and Andrew McMains at 09:10 AM, 07/01/2009

In a realignment of its roster, Microsoft is shifting chores on its Office business suite to JWT.


Current Media Puts Review on Hold

by Andrew McMains and Brian Morrissey at 07:48 AM, 07/01/2009

As brand chief Jordan Kretchmer exits, Current Media puts its review -- which gained notoriety via Twitter -- on hold.


Role Reversal: Mr. Mom Goes Shopping

by Peter Leimbach, vp, multimedia sales research, ESPN at 04:53 AM, 07/01/2009

With more men in the aisles than ever before, marketers must work harder to reach them.


Bruno - First Trailer!

at 03:09 AM, 07/09/2009

Sacha Baron Cohen's gay fashion reporter Bruno comes to the big screen and looks even more outrageous than Borat! WARNING: Contains VERY adult scenes

Rock and Roll Unlimited

at 05:08 AM, 07/03/2009

Welcome to the Web, where formerly impossible-to-find bootlegs are a click away.

Touch It!

at 05:08 AM, 07/03/2009

Let your thumb tell you when the steak is done.

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2008 scandalz.net
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