How bad could it be RT @Kayden_Kross: I just sent perhaps the strangest email of my life. I'll leave you to speculate on what that might be.

The review of creative duties on Arby's' account comes as the chain seeks to raise its national profile, partly through a shift in TV buying patterns.

John Ross knows a thing or two about retail. Before he joined Interpublic Group's Mediabrands in July 2009, he spent 12 years at home improvement giant The Home Depot, including a stint as CMO. He joined Mediabrands as president of its Emerging Media Lab in Los Angeles. During his tenure there, the lab was retooled to focus on retail activities. In June 2010, Ross was given a new assignment -- build a new agency at the holding company called Shopper Sciences, where he is CEO and which is designed to help retailers up their game.

Per a recent Gallup survey, more than half feel they're paid about the right amount or (in a few cases) feel overpaid.

CarMax has confirmed selecting Amalgamated for creative chores on its account. The client spends $50 million annually on ads.

Timberland is launching a global campaign showcasing its Earthkeepers collection of eco-friendly apparel. The effort, dubbed "Nature needs heroes," includes TV, print and retail ads.

Korean Air this week is launching a new theme, "For life on a whole new scale." Ads take a global approach, but retain local flavor.

To look forward, Mother glances back, creating illustrations culled from 1960s and '70s flower power and psychedelia.

The Condé Nast title has teamed up with Kellogg to put a link to a video on boxes of Special K.

Google and AOL have agreed to remain search partners for the next five years. Plus, AOL will distribute content on YouTube.

Apple dives head first into social media with Ping, an offering comparable to Facebook or Twitter for music lovers.

Score more this season by stacking your set with updated style standards. Say hello to your fall fashion playbook.

Our best of the beach continues.

The funniest DVD release of the summer - and you can win a console to watch it on!

This week's top ten direct from GAME and a review of Tom Clancy's HAWX 2...

To celebrate the Barclaycard Mercury Prize Albums of the year 2010 Maxim have teamed up with Mercury Prize to give you the opportunity to win a Bose Companion® 5 Multimedia Speaker System.

We're English. Stereotypes say we like cricket, tea and crumpets. Funnily enough, we're alright with that. Crumpets rule.

We always knew Greggs' cheese and onion slices were a bit hot..

On this day back in 1966 the divinity that is Mexican actress Salma Hayek was born in Veracrauz

Over 300 people, including 156 children, died on this day in 2004 when the end of a siege went tragically wrong

At this year's Relentless Boardmasters Festival in Newquay Maxim grabbed champion snowboarder Jenny Jones for a quick chinwag . . .