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Other automakers also suffered a decline between early February and the beginning of March.

Baby boomers led the U.S. out of a downturn in the last two recessions, but this time around, it will be Gen Xers and millennials paving the way to economic recovery, according to a new report issued by PwC. The study looks at how consumer spending has changed in the last two years. As the nation shifts into recovery mode, retailers and packaged-goods makers can expect the emergence of a more cost- and value-focused consumer. This consumer is also less likely to be driven by “rampant deal-seeking,” the study found.

Lexus has introduced a campaign that reminds customers of the company's five-year history of putting hybrids on the road.

CBS says it has sold out its ad inventory for March Madness On Demand, its upcoming live streaming presentation of all 64 games of the NCAA men's basketball tournament. "There is no inventory left," said Jason Kint, CBSSports.com svp and gm. "I will still take advertisers' calls, but I'm not sure what else we could sell at this point." Kint said that despite a still-tough economy, the ad market had improved vs. last year when the network took in $30 million in additional online ad revenue for MMOD.

Four agencies have emerged as contenders in the CVS media review. In the hunt are two WPP entries: Mindshare and MediaCom; Omnicom's OMD; and Interpublic Group's Universal McCann, according to sources. CVS spent more than $90 million in domestic measured media in each of the past two years. In January, the pharmacy chain began separate reviews of its creative and media chores. IPG's Hill, Holliday, the incumbent on both, is not defending.

You'd think after Tiger Woods that brands would be shying away from celeb endorsers. Well, think again. If anything, their use seems to be making a comeback. At high-profile advertising events like the Super Bowl, celebrities and popular music appeared in 40 percent of the commercials. Industry experts say the draw of big names is stronger than ever, partially because many stars have used social media outlets like Twitter to establish one-to-one connections with consumers. Plus, there's still no substitute for a famous face.

I-shops seek to create new digital products -- and, possibly, new revenue streams for themselves.

Initiative has tapped digital expert Eric Bader as its global chief strategy officer, a new position at the IPG agency.

While the banking industry has stepped back from the brink, it has yet to return to the good graces of many Americans.

The audience for casual games appears to have bought, well, the farm.

Christopher Nolan has already made Memento and Dark Knight. Now he's making a sci-fi epic with Leonardo DiCaprio...

Thirteen years after his still-unsolved murder, everybody is still talking about the rap icon. Friends and family offer a glimpse into a promising life cut way too short.

There is nothing "grown-up" about watching girls kissing each other passionately whilst wearing very little you know. Nothing at all. Hence this article...

Re: The World Cup. I think it would be fair to say that EA are entering into the spirit of things. This trailer looks awesome. Click top-right to watch it...

We battle Old Man Winter in the British brand’s latest trail-slayer.

Get your clicking finger ready and vote for the hottest of the hot!

Five gun-shy city-slicker editors find out why the easy-to-master shotgun game is one of the fastest-growing sports in the country. Here’s how they fared and how you can fire way better. Let’s lock and load!

Yeah, all these ten. And any threads by Nanny State. An au pair in a gas mask, how stupid is that?

They may not have won the World Cup as yet, but these boys have made sure as a footballing continent, Africa is well and truly on the map...

Apparently, if aliens exist at all then the likelihood is they’re going to be, wait for it… just like us! Which got us thinking…