Xerox is prepping a new campaign, via Y&R, New York, as part of an effort to position itself as more than just a copier and printer company. The move follows the company’s acquisition of Affiliated Computer Services in February, making it a bigger player in the IT space. Notable in the ads is Xerox’s use of well-known brand mascots: Procter & Gamble’s Mr. Clean, Target’s Bullseye dog and the Marriott Hotels & Resorts’ bellman, to name a few. All of the icons featured in the ads are current Xerox clients.
Under Armour is determined to strike a chord with female athletes -- many of whom have been buying the brand, but aren't that emotionally attached to it. The company has kicked off a campaign that includes a Facebook page dedicated to women's performance apparel. The target demographic is a female consumer who "trains in Under Armour, but doesn't really know about the product other than [that] it's her boyfriend's brand," said Adrienne Lofton, senior marketing director of Under Armour's women's business.
MSG Media’s Fuse and MySpace Music have joined forces to cross-promote their respective services via an initiative dedicated to introducing users to artists on the rise.
Signaling the growing importance of both the over-the-top marketplace and the role of Netflix in Hollywood, Apple rebooted its TV strategy on Wednesday via deals to stream Netflix content as well TV shows from ABC and Fox on a revamped Apple TV device.
If I don't drive around the park,
I'm pretty sure to make my mark.
If I'm in bed each night by ten,
I may get back my looks again.
If I abstain from fun and such,
I'll probably amount to much;
But I shall stay the way I am,
Because I do not give a damn.
-- Dorothy Parker